The plan was that this short ad would play in cinemas before the new Star Wars movie - along with ads for new cars, clothes, hotdogs and popcorn. But although cleared by all the relevant bodies the ad has been banned by the Odeon, Cineworld and Vue chains.
This has promoted a backlash amongst some parts of the media who have taken the opportunity to get on their usual soapboxes and bang their predictable drums. But here is one of the best pieces I have read a response by the Bishop of Sheffield who reminds us of the power of the Lord's Prayer and why we shouldn't be surprised that those involved in the media business should want it banned.
